It is identified that considerable number of business organizations is following the sustainable principles and practices during the daily course of the business because of the UN Sustainable Development Goals and other global concerns with the aim of making a positive impact to the betterment of the modern world and actively contributing to resolving the negative impacts caused by the business operations.

The unique value propositions resulted since the application of sustainable principles enables to differentiate the business offerings from other leading competitors and therefore, we believe that relevant modifications to business offerings should be centered on sustainability and any deviations should be diagnosed through a well-structured process and mitigate them to further uplift the uniqueness of the value proposition.